Linda Krondahl

Linda Krondahl

CEO & Co-founder


10 years ago, I left a well-paid and attractive job to venture into a next phase in my life. Most friends probably thought I was crazy but some of you might have been there: when you’ve made up your mind, there is no turning back.

However, closing the corporate door behind me also meant walking out into an unknown world. No boss to blame for overtime work, no HR dep’t assigning you to the wrong roles, no colleagues to argue – or laugh – with. Now, I was completely responsible for my own future. If you have not yet been there, it might be hard to imagine. It is all down to you now. Will you fly or fail? Will your idea take you to the moon or down in the gutter? In my mind, I could hear the clicking sound of moving up the first hill of a rollercoaster, getting ready for the ride of my life. Today, 10 years later, that journey would have taken place in a different landscape. Getting a few plastic pieces to build my prototype, taking 2-3 months and 2-3.000€ back then, could have been printed on our office 3D-printer during the afternoon. Funding product development by working double shifts could be replaced with a crowdfunding campaign. Some changes are global, and affect entrepreneurs anywhere.

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